Journal of the Korean Home Economics Association 2005;43(1):115-128.
가격 인지와 소비자 행동 -자동차 연료 가격을 중심으로-
Price Perception and Consumer Behavior - Focused on the Price of Automobile Fuel -
Young Shim
Seowon University, Dept. of Living Welfare
ABSTRACT
The purpose of this study was to examine the association between consumer's price perception and the price information searching behavior. For this, hypotheses were suggested and tested with a sample of 383 consumers. The results were as follows: the hypotheses were supported in part. The perception of the existence of a standard price, the existence of price differentiation, the degree of price differentiation, and the price appropriateness were all associated with the price information searching behavior. The perception of the existence of price differentiation, and the degree of price differentiation were associated with the transference behavior after price checking, and the perception of the existence of price differentiation, the degree of price differentiation, and the price fairness were associated with the place selection behavior.
PDF Links
Full text via DOI 
Download Citation 
Supplement 
