| 아동소비자의 소비자행동의 합리성에 관한 연구 - 초등학교 고학년 학생을 중심으로 - |
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| A Study on Rationality of Consumer Behavior of Children Consumer - Focused on the Higher Grade Children in Elementary School - |
| 곽현정, 이승신 |
| 건국대학교 대학원 가정학과 |
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| ABSTRACT |
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This research focuses on rationality of behavior of children purchasing, using, and disposition in consideration of the importance of children consumers, also the purpose of this research is to provide the basic material of consumer education for children. This research was conducted a questionnaire survey of enrolled children and their mothers at 4 public and private elementary schools in Seoul and Kyonggi-do area. It progressed from September 2 to September 7 in 2002, and tea three hundred eighty six reponses except false entries were analyzed using SPSS/PC+ program. The results of the research are as follows; rationality of consuming behavior of children is higher when they are girls, their grades are lower, allowance' amount is larger and children record their allowance, children have lots of the experience of consumer education, children are less influenced by their group. |
| Keywords:
아동소비자, children consume, 소비자행동, consumer behavior, 구매, purchasing, 사용, using, 처분, disposition, 합리성, rationality |
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