This study analyzes factors that determine the usage of digital information by senior consumers in the mobile environment. Senior consumers are alienated from digital information in South Korea; therefore, there have been increasing attempts to resolve this digital divide and re...
This study analyzed the substitute behavior of mothers of infants or elementary-school-aged children in terms of consumption. For this study, in-depth interviews were conducted with women residing in the Seoul metropolitan area who show significant interest in their children. Th...
