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Effects of Consumer Propensity and Brand Attitude on Brand Extension Assessment: Focused on Easy Mobile Payment Services
Seung Sin Lee, Hai Bo Lin, Kyoung Young Kim, Jiang Chuan Yu, Young Hee Lee
Fam. Environ. Res. 2017;55(4):399-417.   Published online August 21, 2017
DOI: https://doi.org/10.6115/fer.2017.029
                  
The Effect of Congruency of Parent Brand Image with Self-Image, Brand Loyalty, and Brand Involvement on the Attitude towards Extended Product in Fashion Brand Extension
Young Ju Rhee
J. Korean Home Econ. Assoc. 2012;50(6):33-42.   Published online October 30, 2012
DOI: https://doi.org/10.6115/khea.2012.50.6.033
The Effect of Tension and Low Self-Control on Cyber Deviation: Analyzing The Mediating Effect of Internet Addiction and Moderating Effect of Anonymity
Sujung Nam
J. Korean Home Econ. Assoc. 2011;49(2):63-74.
DOI: https://doi.org/10.6115/khea.2011.49.2.063
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