A Study on the Consumer Problems of the Elderly

Original Article

Journal of the Korean Home Economics Association 1991;29(1):177-188.

논문편 : 노인소비자문제에 관한 연구

이성림

서울대학교 가정대학 소비자·아동학과 조교

A Study on the Consumer Problems of the Elderly

이성림

ABSTRACT

The purpose of this study is to investigate elderly consumer problems raised from the process of satisfing one's own consumer need(consumer expenditure problem) and purchasing goods and services in the market(purchase poblem). A survey was conducted and the data from 256 elderly persons aged 60 or more was collected. To analyze the data, following statistical methods were used: ANOVA, t-test, Multiple Regression Analysis. Major findings are as follows. 1) The Average of consumer expenditure problem is below the mid-point. 2) The levels of consumer expenditure and purchase problems differ due to consumer role performance, family solidarity, spause, educational level, discretionary expenditure, income stability and source of income 3) family solidarity, educational level and discretionary expenditure have strong independent influecces on consumer problems both in consumer expenditure and purchase in order named.