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Original Article
Journal of the Korean Home Economics Association 2007;45(6):1-9.
소비자 자신감에 따른 의복구매행동
Clothing Purchase Behavior according to Consumer Self-Confidence
Jeon, Kyung-Sook
Division of Apparel and Fashion Business, Hansung University
Keywords: 소비자 자신감, consumer self-confidence, 의복관여, clothing involvement, 비계획 구매, unplanned purchase
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