Journal of the Korean Home Economics Association 1995;33(3):179-191.
소비자문제경험에 따른 대응행동 - 가전제품을 중심으로 -
이승신
건국대학교 가정관리학과
The Consumer Complaining Behavior according to Consumer Problems -in case of household electric goods-
이승신
ABSTRACT
The purpose of this study was to investgate consumer problems which were severe for consumers and their complaining behavior. This research had a purpose to enhance the ability of consumer protection by the well-developed consumer education. The subjects were 342 homewives in Seoul, Feb. 1995. The major results were as follows : Younger, higher-educated, small sized family and white-collor and professional occupation homewives experienced more consumer problems. Also theses homewives with higher level of consumer attitude, information search and more consumer problems had more complaining behavior. For the causal relation of consumer problems experience, several independent variables and consumer complaining behavior, the path analysis was used. Only the consumer problem experience which was a intervening variable had direct affect to the consumer complaining behavior. Education level, number of family, consumer knowledge had inderect affect through the intervening variable to the consumer complaining behavior.
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