Journal of the Korean Home Economics Association 1994;32(3):85-104.
신세대소비자의 선호에 관한 실태조사 : 결혼방식 , 주거 , 여가시설 및 탁아시설 선호를 중심으로
이기춘
서울대학교 소비자·아동학과
A Survey Analysis on New Generation Consumers' Preferences: Concentrated on Wedding Housing Lesuire Facilities and Nursing Facilities.
이기춘
ABSTRACT
The primary objective of this survey is to find out how New-Generation Consumers' preferences to wedding housing leisure facilities and nursing facilities are different by their socio-demographic and economic characteristics. 1,227 New-Generation Consumers in Seoul and its metro-politan area whose ages are greater than 20 years and less than 35 years and whose marital periods are less than 4 years are selected for emperical study. The findings show that the trends of New-Generation consumers' preferences are variety high-quality community-concept and openess et al. and nursing should be segmented by consumers' characteristics. In addition the findings suggest that consumer education for New-Generation Consumers and their parents should be performed according to desirable and socilly conscious consumption.
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