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Journal of the Korean Home Economics Association 1988;26(3):189-208.
논문편 : 소비자 만족 , 불만족에 관한 연구 - 의복에 대한 만족과 불만족을 중심으로 -
문숙재
이화여자대학교 가정관리학과
A Study on the Consumer satisfaction.Dissatisfaction
문숙재
ABSTRACT
Consumer satisfaction.dissatisfaction is a important concept which composes the quality of life. By minimizing consumer dissatisfaction and maximizing consumer satisfaction, the standard of living can increase. Considering consumer satisfaction.dissatisfaction as an outcome of decision-making process, consumer satisfaction.dissatisfaction is measured and the forces of determinant are analysed. Major results are; 1. The housewives are dissaisfied with their clothes particularily with ordinary clothes. 2. There is significant difference in consumer dissatisfaction according to the situational variables such as demographics and value types. 3. There is significant difference in consumer dissatisfaction according to the process variable such as disconfirmation. 4. Consumer dissatisfaction is influenced by demographics, vale types, and disconfirmation.
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