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J. Korean Home Econ. Assoc > Volume 50(5); 2012 > Article
Journal of the Korean Home Economics Association 2012;50(5):101-113. doi: https://doi.org/10.6115/khea.2012.50.5.101
Safety-Oriented Consumer Behavior Associated with Safety Information Search
Kyoung Im Oh1, Seung Sin Lee2
1Department of Consumer Information Science, Konkuk University·Korea Consumer Agency
2Department of Consumer Information Science, Konkuk University
Corresponding Author: Seung Sin Lee ,Tel: +82-2-450-3778, Fax: +82-2-450-4084, Email: Lchung@konkuk.ac.kr
Received: March 25, 2012; Revised: May 8, 2012   Accepted: July 5, 2012.
ABSTRACT
This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.
Keywords: consumer safety, information search, safety-oriented behavior
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