A Qualitative Study on Middle Aged Housewives' Clothing Image |
Hyun Jeong Oh |
Department of Fashion Design, Gwangju University |
Corresponding Author:
Hyun Jeong Oh ,Tel: +82-62-670-2351, Fax: +82-62-670-2195, Email: ohhj@gwangju.ac.kr |
Received: April 24, 2011; Revised: May 11, 2011 Accepted: July 5, 2011. |
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ABSTRACT |
This qualitative case study examined what type of clothing image middle aged housewives strive for, and how to classify the preferred clothing style. Secondly, we examined how their clothing image corresponded to age and observed the meaning of such changes over time. The participants of this study were eight middle aged housewives. This study was conducted through in-depth interviews that were based on an unstructured questionnaire, and the data were collected from January to October 2010. The results were as follows: First, result related to preferred clothing image implicated fashion, esthetic sense, and clothing concerns. Preferred clothing image fell into 'intelligent-colorful' and 'urban-neat' categories. The preferred clothing style types of the participants were labeled as 'trendy', 'classic', 'conservative', and 'unique'. Second, the clothing image that participants thought to be of greater value in middle age included 'graceful' and 'elegant' allowing for the expression of age-appropriate style, high quality, and mind of plenty. |
Keywords:
middle aged housewife, clothing style, clothing image, qualitative study |
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