| Home | Sitemap | Contact Us |  
top_img
Hum. Ecol. Res Search

CLOSE

J. Korean Home Econ. Assoc > Volume 49(7); 2011 > Article
Journal of the Korean Home Economics Association 2011;49(7):111-122. doi: https://doi.org/10.6115/khea.2011.49.7.111
A Qualitative Study on Middle Aged Housewives' Clothing Image
Hyun Jeong Oh
Department of Fashion Design, Gwangju University
Corresponding Author: Hyun Jeong Oh ,Tel: +82-62-670-2351, Fax: +82-62-670-2195, Email: ohhj@gwangju.ac.kr
Received: April 24, 2011; Revised: May 11, 2011   Accepted: July 5, 2011.
ABSTRACT
This qualitative case study examined what type of clothing image middle aged housewives strive for, and how to classify the preferred clothing style. Secondly, we examined how their clothing image corresponded to age and observed the meaning of such changes over time. The participants of this study were eight middle aged housewives. This study was conducted through in-depth interviews that were based on an unstructured questionnaire, and the data were collected from January to October 2010. The results were as follows: First, result related to preferred clothing image implicated fashion, esthetic sense, and clothing concerns. Preferred clothing image fell into 'intelligent-colorful' and 'urban-neat' categories. The preferred clothing style types of the participants were labeled as 'trendy', 'classic', 'conservative', and 'unique'. Second, the clothing image that participants thought to be of greater value in middle age included 'graceful' and 'elegant' allowing for the expression of age-appropriate style, high quality, and mind of plenty.
Keywords: middle aged housewife, clothing style, clothing image, qualitative study
Editorial Office
The Korean Home Economics Association
TEL : +82-2-561-6416, +82-2-561-6446    FAX : +82-2-562-2999    
E-mail : khea6416@daum.net
About |  Browse Articles |  Current Issue |  For Authors and Reviewers
Copyright © 2014 The Korean Home Economics Association.                 Developed in M2PI