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J. Korean Home Econ. Assoc > Volume 49(1); 2011 > Article
Journal of the Korean Home Economics Association 2011;49(1):121-133. doi: https://doi.org/10.6115/khea.2011.49.1.121
The Effects of the Structural Characteristics of Women's Jacket Fabrics for Spring.Summer on the Sensibility Image and Consumer Preference: The Comparison of Offline and Online
Heesook Kim1, Jongmyung Choi2, Mihee Na2
1Department of Fashion Stylist, Hyejeon College
2Department of Fashion Design Information, Chungbuk National University
Corresponding Author: Heesook Kim ,Tel: +82-41-630-5264, Fax: +82-41-634-5154 , Email: heesk@hyejeon.ac.kr
Received: October 17, 2010; Revised: October 20, 2010   Accepted: December 16, 2010.
ABSTRACT
This research was designed to compare the subjective evaluation of texture image and preference between offline and online by structural characteristics of women' jacket fabrics for spring and summer. 78 participants evaluated the sensibility image and preference of various fabrics. The data were analysed by factor analysis, t-test, Pearson's productive correlation, regression, and multi dimensional scale. The results were as follows: Sensibility image factors of women' jacket fabrics were 'classic' 'sophisticated' 'natural' 'characteristic' and 'practical'. Between offline and online, sensibility images showed no differences. In sensibility images, 'classic'-'sophisticated', 'natural'-'practical', and 'practical'-'characteristic' images showed significant correlation. By analyzing the contribution of fabric structure on sensibility images, density affected on the 'classic' image offline and online. By the results of regression analysis, thickness, density and weave affected on the tactile preference. In sensibility images, 'classic', 'sophisticated' 'characteristic' images were the influencing factor. 'Sophisticated', 'natural', 'characteristic' and 'practical' images affected on the purchase preference.
Keywords: structure of fabric, sensibility image, consumer preference, online shopping
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