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Journal of the Korean Home Economics Association 2009;47(10):39-49.
중국여성의 온라인 쇼핑몰에서의 한국산 의복 구매행동과 만족도
반홍우, 최종명
충북대학교 패션디자인정보학과
Chinese Women's Purchasing Behavior and Satisfaction for Korean-Made Clothing Purchased Online
Jong-Myoung Choi, Pan, Hong-Yu
Department of Fashion Design Information, Chungbuk National University, Department of Fashion Design Information, Chungbuk National University
ABSTRACT
The purpose of this study was to investigate Chinese women’s clothing purchase behavior and satisfaction for clothing made in Korea. Data was collected from Chinese women who had made purchases of Koreanmanufactured clothing using the Chinese online shopping mall named ‘TaoBao’. In total, the responses of 439 questionnaires were tabulated and analyzed using the SPSS program 12.0. Results were as follows: 1) Shopping motivation was classified based on two factors: transformation motivation and information motivation. Most Chinese women who purchased clothing made in Korea did so because of information motivation. Results showed that the place of manufacturing origin(i..e Korea) did not negatively impact Korean clothing products at this online shopping mall. 2) Purchase satisfaction was influenced by three factors: quality satisfaction, wearing/management satisfaction, and design satisfaction. Most Chinese women were satisfied with clothing made in Korea in terms of the design factor. 3) There were correlations among Chinese women’s shopping motivation and purchase satisfaction for clothing made in Korea.
Keywords: 의복구매행동, clothing purchase behavior, 구매 만족도, purchase satisfaction, 중국여성, Chinese women, 한국산 의복, clothing made in Korea
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