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Journal of the Korean Home Economics Association 2009;47(3):11-22.
어머니의 양육태도가 자녀의복 추구혜택에 미치는 영향과 의복관여의 조절효과
윤초롱, 정경화, 이유리
서울대학교 의류학과, 서울대학교 의류학과, 서울대학교 의류학과.생활과학연구소
The Effects of Mothers' Parental Attitudes on Children's Clothing Benefits with Moderating Effects of Clothing Involvements
Cho-Rong Youn, Chung, Kyung-Hwa, Lee, Yu-Ri
Department of Clothing and Textiles, Seoul National University, Department of Clothing and Textiles, Seoul National University
Department of Clothing and Textiles·Research Institute of Human Ecology, Seoul National University
The purpose of this study was to identify the benefits in children’'s wear sought by mothers and to identify the influence of parental attitudes and clothing involvements. A survey was conducted and 350 responses collected from mothers who have elementary school-aged children were analyzed using SPSS 15.0 evaluation version. As a result, firstly, eight dimensions of benefits in children’'s wear were identified; individuality/expression, conformity, aesthetics/fashion, social status, functional value, standard, blame avoidance and economic value. Secondly, the influences of mothers’' parental attitudes on the clothing benefits and the moderating effects of clothing involvements were found. The effects of parental attitudes on the benefits were dependent on mothers’' clothing involvements.
Keywords: 아동복, children`s wear, 의복추구혜택, clothing benefit, 의복관여, clothing involvement, 양육태도, parental attitude
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