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Journal of the Korean Home Economics Association 2008;46(7):59-69.
여성의 외모 중요도 지각이 스포츠웨어 추구혜택, 선택기준, 선호이미지에 미치는 영향
The Effects of Perception of Appearance Importance on Sportswear Benefits Sought, Evaluative Criteria, and Image Preferences of Female Consumers
Hwang Jin-Soak
Department of Apparel Design, Konkuk University
Keywords: 외모 지각, appearance perception, 스포츠웨어 추구혜택, sportswear benefit sought, 스포츠웨어 선택기준, sportswear evaluative criteria, 스포츠웨어 선호이미지, sportswear image preferences
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