|
Journal of the Korean Home Economics Association 2008;46(7):59-69.
|
여성의 외모 중요도 지각이 스포츠웨어 추구혜택, 선택기준, 선호이미지에 미치는 영향 |
|
|
The Effects of Perception of Appearance Importance on Sportswear Benefits Sought, Evaluative Criteria, and Image Preferences of Female Consumers |
Hwang Jin-Soak |
Department of Apparel Design, Konkuk University |
|
|
Keywords:
외모 지각, appearance perception, 스포츠웨어 추구혜택, sportswear benefit sought, 스포츠웨어 선택기준, sportswear evaluative criteria, 스포츠웨어 선호이미지, sportswear image preferences |
|
|
|