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Journal of the Korean Home Economics Association 2008;46(4):37-45.
의류상품 구매고객과 판매원간 관계효익과 신뢰 및 관계몰입이 관계지속의도에 미치는 영향
The Effect of Relationship Benefit, Trust and Commitment on Relationship Continuity Intention Between Apparel Purchaser and Salesperson
Hong, Byung-Sook
Department of Clothing & Textiles, Chung-Ang University
Keywords: 관계효익, relationship benefit, 관계몰입, commitment, 신뢰, trust, 관계지속의도, relationship continuity intention
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