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Journal of the Korean Home Economics Association 2008;46(3):57-71.
상표충성 소비자의 상표관계본질과 상표충성성향
Brand Relationship Quality of Brand Loyal Fashion Consumers and Their Loyalty Orientation
Moon, Hee-Kang
Research Institute of Human Ecology, Seoul National University
Keywords: 상표관계본질, BRQ, Brand relationship quality, 상표관계혜택, Brand relationship benefit, 관계유지의도, Loyal relationship intention, 단일상표충성, single-brand Loyalty, 복수상표충성, multi-brand Loyalty
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