| Home | Sitemap | Contact Us |  
top_img
Journal of the Korean Home Economics Association 2008;46(3):57-71.
상표충성 소비자의 상표관계본질과 상표충성성향
Brand Relationship Quality of Brand Loyal Fashion Consumers and Their Loyalty Orientation
Moon, Hee-Kang
Research Institute of Human Ecology, Seoul National University
Keywords: 상표관계본질, BRQ, Brand relationship quality, 상표관계혜택, Brand relationship benefit, 관계유지의도, Loyal relationship intention, 단일상표충성, single-brand Loyalty, 복수상표충성, multi-brand Loyalty
Editorial Office
The Korean Home Economics Association
TEL : +82-2-561-6416, +82-2-561-6446    FAX : +82-2-562-2999    
E-mail : khea6416@daum.net
About |  Browse Articles |  Current Issue |  For Authors and Reviewers
Copyright © 2014 The Korean Home Economics Association.                 Developed in M2PI