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Journal of the Korean Home Economics Association 2007;45(5):39-49.
의복추구혜택에 따른 중,노년기 여성 세분시장의 구매기준 및 패션정보원 비교분석
Comparison of the Purchase Criteria and Fashion Information Sources for the Middle-aged and Elderly Women's Fashion Markets Segmented Based on Benefits Sought
Lee, Jin-Hwa, Kim, Chil-Soon
Department of Clothing & Textiles, Pusan National University, Department of Textile & Clothing Design, Kyung Hee University
Keywords: , 노년기 여성, middle-aged and elderly women, 시장세분화, market segmentation, 추구혜택, benefit sought, 구매기준, purchase criteria, 패션정보원, fashion information sources
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