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Journal of the Korean Home Economics Association 2007;45(5):1-13.
소비자의 웰빙태도 및 웰빙상품에 대한 만족도: 기대-불일치 패러다임을 중심으로
Consumer Attitude and Satisfaction with Well-being Products: A Focus on the Expectation-disconfirmation Paradigm
Nam, Su-Jung, Yoo, Hyun-Jung
Research Institute for Human Ecology, Inha University, Department of Housing/Interior Design & Consumer Studies, Chungbuk National University
Keywords: 웰빙, Well-being, 웰빙태도, well-being attitude, 소비자만족, consumer`s satisfaction, 기대불일치모델, expectation-disconfirmation model
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