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Journal of the Korean Home Economics Association 2007;45(1):51-61.
멀티샵의 점포이미지가 점포충성도 및 상표전환행동에 미치는 영향에 관한 연구
The Effects of Multi-Shop's Store Image on the Store Loyalty and Brand Switching Behavior
Lee, Seung-Hee, Jo, Se-Na
Sungshin Women's University, Dept. of Clothing & Textiles
Keywords: 멀티샵, Multi-shop, 점포이미지, Store image, 점포충성도, Store Loyalty, 상표전환행동, Brand switching behavior
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