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Journal of the Korean Home Economics Association 2006;44(12):1-7.
중,노년 영성의 외모관심도가 화장품 구매의도 및 브랜드 충성도에 미치는 영향
The Effect of Appearance Concern on Purchase Intention and Brand Loyalty of Cosmetics of Middle and Elderly Women
Hong, Byung-Sook, Cho, You-Hyun
Dept. of Clothing & Textiles, Chung-Ang University, Dept. of Housing Studies, Chung-Ang University
Keywords: , 노년 여성, middle and elderly women, 외모관심도, appearance concern, 화장품 구매의도, purchase intention on cosmetics, 브랜드 충성도, brand Loyalty
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