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Journal of the Korean Home Economics Association 2006;44(5):21-33.
의류브랜드 소비자의 고객관계관리 경험에 관한 탐색적 연구 - 남성복, 여성복, 캐주얼, 스포츠의류 소비자의 비교를 중심으로 -
A Qualitative Research about the CRM Experiences of Apparel Brand Customers
Eun-Ju Ko, Lee, Joo-Yun, Yun, Hye-Lim
Dept. of Clothing & Textiles, Yonsei University
Keywords: 고객관계관리경험, Customer Relationship Management Experience, 의류구매행동, Fashion Purchase Behavior, 인터넷 이용 행동, Internet Usage behavior
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