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Journal of the Korean Home Economics Association 2006;44(4):65-74.
의복관여도에 따른 쇼핑가치와 의복쇼핑성향의 관계
The Relationship between Shopping Value and Clothing Shopping Orientation according to Clothing Involvement
Kyung-Bock Lim
Dept. of Fashion Design, Semyung University
Keywords: 의복관여도, Clothing involvement, 쇼핑가치, shopping value, 쇼핑성향, clothing shopping orientation, 의복구매행동, clothing purchasing behavior
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