Journal of the Korean Home Economics Association 2006;44(2):153-161.
의류재래시장의 리모델링 활성화 방안에 관한 연구: 재래시장 상인들과 이용 소비자들의 인식 차이를 중심으로
The Strategy Remodeling Renovation of Traditional Fashion Markets: The Differences of Perceptions between Merchants and Consumers
Seung-Hee Lee, Hong, Byung-Sook, Chae, Myung-Soo
Dept. of Clothing & Textiles, Sungshin Women's Univ., Dept. of Clothing & Textiles, Chungang Univ
ABSTRACT
The purpose of this study was 1) to examine the current situation of traditional fashion markets, 2) to compare the perceptions toward remodeling traditional retail markets between retail merchants and consumers, and 3) to provide the new remodeling renovation of traditional fashion retail markets. The study subjects comprised 127 merchants and 128 consumers. Both the merchants and consumers tended to have a negative perception of future fashion traditional markets. Consumers tended to have a higher perception of fashion store service, such as A/S and salesperson's service, than merchants. In addition, there were significant differences in perceptions toward remodeling renovation of traditional markets between retail merchants and consumers. Based on these results, a fashion marketing strategy regarding digital network is suggested.