The Effect of Relationship Commitment on the Customer's Future Behavioral Intention Related to the Criteria of Evaluating Cyber Stores in Internet Shopping Malls

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Original Article

Journal of the Korean Home Economics Association 2005;43(11):153-164.

인터넷 쇼핑몰 이용자의 가상점포 평가기준에 따른 관계몰입이 미래행동의도에 미치는 영향

The Effect of Relationship Commitment on the Customer's Future Behavioral Intention Related to the Criteria of Evaluating Cyber Stores in Internet Shopping Malls

Ko, Eun-Kyung, Lee, Sun-Jae

Dept. of Clothing and Textiles, Sookmyung Women's University

Keywords: 가상점포 평가기준, evaluative criteria of cyber store, 관계몰입, relationship commitment, 미래행동의도, future behavioral intention

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