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Journal of the Korean Home Economics Association 2005;43(10):81-90.
소규모 의류소매업체의 실패극복방안에 관한 연구
A Study on Overcoming Plan for Managerial Failure in Small Apparel Stores
Yeon-Soon Hwang, Ku, Yang-Suk
Dept. of Beauty Co-ordination, Choonhae College, Dept. of Clothing & Textile, Kyungpook National Univ.
ABSTRACT
The purpose of this study was to investigate the successful managerial strategy based on managerial failure in small apparel stores by using the qualitative research method. Data were collected by face to face interviews with 15 owners/managers who experienced failure in small business operation in January and February 2004. The entrepreneurship, supply chain management and managerial cleanness/QR(quick response) related weak management were shown to be important managerial points.
Keywords: 경영실패, managerial failure, 소규모 의류소매업체, small apparel stores, 부실경영, weak management
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