Journal of the Korean Home Economics Association 2004;42(12):253-264.
수도권 여성의 거주환경 및 의복 추구이미지와 홈패선 디자인 선호도 분석
Analysis of the Image Sought by Consumers for Living Atmosphere and Clothing and Home Fashion Preference
Chil Soon Kim, Park, Su Youn
Dept. of Textile & Clothing Design, Kyung Hee University, Graduate School of Art Fusion Design, Kyung Hee University
ABSTRACT
The purpose of this study was to conduct research on consumers who seek to portray an image through their living atmosphere and clothing, and to survey the home fashion design preference of Korean women, aged in their 20s to 40s. We distributed questionnaires to 600 women. The reliable questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on ANOVA and Pearson correlations. We obtained the following results: 1. Women who are living in larger housing sought 'elegant', 'sophisticated', and 'gorgeous' images. There was a high correlation between the image sought through the surrounding environment and the image sought with clothing. Those who wanted an image of Korean traditional and classic living environment, also sought the same image in their clothing. 2. There was a significant difference in the preference of home fashion products among women seeking specific images in their living environment. In the preference of children's bed sheets and comforters, there was a significant difference in Korean traditional image. In addition, there was a significant difference in the preferred types of curtains in elegant, sophisticated, gorgeous and classic seeking images of environment. These results may be useful for the home fashion stylist or home fashion marketer.