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Journal of the Korean Home Economics Association 2004;42(2):69-82.
소비자교육이 유아의 소비자지식과 소비자행동에 미치는 영향
The Effect of Consumer Education on the Consumer Knowledge and Consumer Behavior of Kindergarten Children
제미경, 김영옥
인제대학교 가족·소비자학과
ABSTRACT
The purpose of this study is to evaluate a practical consumer education program for kindergarten children and to investigate whether consumer education affects their consumer knowledge and consumer behavior. The subjects of this study were 32 5-year-old kindergarten children who participated (experimental group) and 25 kindergarten children who did not participate (control group) in the consumer education program. Consumer education was held for 6 hours twice a week during October 8 to 29, 2002. Questionnaire surveys were conducted before and after the education program. Percentiles, frequencies, means, and ANCOVA were utilized for data analysis with SPSS program. The results of this study showed that consumer education had very positive and significant effects on consumer knowledge (p<.01) and consumer behavior (p<.05) among kindergarten children. Furthermore, consumer education for only three weeks had effectively enhanced kindergarten children's ability as consumers. These results imply that consumer education should be served periodically and systematically from an early age. Diverse subjects and teaching methods must be developed and utilized for consumer education of kindergarten children.
Keywords: 유아소비자, kindergarten children, 소비자교육프로그램, consumer education program, 소비자지식, consumer knowledge, 소비자행동, consumer behavior
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