| Home | Sitemap | Contact Us |  
top_img
Journal of the Korean Home Economics Association 2003;41(7):145-156.
청소년소비자의 과시소비성향에 관한 연구
A Study on Conspicuous Consumption of Adolescent Consumers
김혜인, 이승신
건국대학교 대학원 가정학과,건국대학교 소비자주거학과
ABSTRACT
The purpose of this study is to analyze the propensity of conspicuous consumption of adolescent consumers related to propensity of materialism. To achieve the purpose of this study, data were collected from 644 adolescent consumers through questionnaires. The results of this study, the adolescent consumers' propensity of conspicuous consumption varies significantly according to the variables such as sex, grade, monthly income, monthly average allowance, mother's age, residence, and their consuming education.
Keywords: 과시소비성향, propensity of conspicuous consumption, 물질주의, materialism, 청소년소비자, adolescent consumers
Editorial Office
The Korean Home Economics Association
TEL : +82-2-561-6416, +82-2-561-6446    FAX : +82-2-562-2999    
E-mail : khea6416@daum.net
About |  Browse Articles |  Current Issue |  For Authors and Reviewers
Copyright © 2014 The Korean Home Economics Association.                 Developed in M2PI