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Journal of the Korean Home Economics Association 2002;40(4):85-103.
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| Cable TV 홈쇼핑 이용 소비자의 특성 및 소비자 특성별 상품구매 결정요인 분석 |
| 김영숙,심미영 |
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| An Analysis on Consumer Characteristics and Determinants to Goods Purchase Decisions According to Consumer Characteristics in Cable TV Home-Shopping |
| Young Sook Kim,Mi Young Sim |
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