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Journal of the Korean Home Economics Association 2001;39(10):55-67.
혜택세분화와 인식도에 의한 인터넷쇼핑몰 이미지 연구
윤서용,진병호,이선경,고애란
Analysis of Internet Shopping-Mall Images Through Benefit Segmentation and Perceptual Mapping
Seo Yong Youn,Byung Ho Jin,Sun Gyung Lee,Ae Ran Koh
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