Journal of the Korean Home Economics Association 2001;39(6):79-92.
수입여성의류 구매유무에 따른 의복행동 - 쇼핑성향과 구매행동을 중심으로 -
서민애1, 박광희2
계명대학교 의류학과 대학원생1, 계명대학교 패션정보기획전공2
A Study on Clothing Behavior of Women with and without an Experience of Imported Clothes Purchase - Focusing on shopping orientation and Buying behavior -
서민애1, 박광희2
ABSTRACT
The goal of this study is to investigate the consumers'shopping orientation among those who have experience in buying imported clothing and those who have no experience in buying imported foreign clothes, types of clothing they buy (planned purchase, non-planned purchase, impulsive purchasing), purchase behavior, and demographic characteristics. The data were obtained from questionnaires completed by 400 women in the Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes a test of reliability, frequency, percentage, factor analysis, t-test, and test. There were significant differences in clothing shopping orientation, impulsive purchasing, use of information sources, store selection standards between groups who had experience of buying imported clothing and had no experience of it. Also, there were significant differences in education levels, income Levels, marital status between two groups.
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