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Journal of the Korean Home Economics Association 1999;37(10):55-66.
정보사회에서의 소비자 개인정보보호에 관한 연구
남수정, 김기옥
성균관대학교 생활과학부
A Study on Consumer Personal Information in Information Society
남수정, 김기옥
The purpose of this study is to propose consumer policy related to the protection of personal information on the basis of regulations and laws in the developed countries. From this study, implications for the protection consumer privacy are discussed as follows. First, Consumer education is needed to enhance consumers'knowledge on their privacy right and this should be done not only by private consumer organization but also by businesses. Second, Businesses should realize ethical responsibilities of consumers'privacy right when they use personal information by databasemarketing. Finally, Government should establish a privacy law concerning both public and private sectors
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