Journal of the Korean Home Economics Association 1999;37(1):157-167.
대학생의 의류통신판매에 대한 비교 연구
김선희1, 최혜선2
김포대학 의상디자인과1, 이화여자대학교 가정과학대학 의류직물학과2
The National and Regional Differences of the Collegian's Usage in the Catalog and On-line Shopping for Apparel
김선희1, 최혜선2
ABSTRACT
This study was designed to identify the recent status of the catalog and on-line apparel shopping in Korea and compare to those in the U.S.. Data were gathered from 308 respondents in Korea and 112 in the U.S. by the on-line survey. The results are as follows; 1) The U.S. consumers had more apparel shopping experience and higher level of satisfaction than Korean consumers about the catalog and on line apparel shopping, 2) Although the residents in Taejon area had less apparel shopping experience using catalog and on-line facilities than those in Seoul area, they showed higher level of interests about on-line shopping in Korea. 3) Male respondents had more shopping experience using pc-net and internet than female respondents, and the interests about on-line shopping of the younger group were higher than those of the older age group.
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