Environmental Perception of Consumers and Clothing Consumption Behavior

Original Article

Journal of the Korean Home Economics Association 1998;36(10):79-88.

소비자의 환경의식과 의생활 행동과의 관련성

박화순

대구대학교 의상디자인학과

Environmental Perception of Consumers and Clothing Consumption Behavior

박화순

ABSTRACT

The purpose of this study is to identify environmental perception of clothing consumption behavior taking socioo-economic variables into account. An instrument, based on previous research was administered to 213 housewives in Taegu area. In analyzing the data, factor analysis, t-test, ANOVA, regression analysis were used. The finding of this indicated that the environmental perception of clothing consumption were significant in purchasing, managing, and disposal of clothing. Among socio-economics variables, income and educational level were found to be significant in explaining the variance of enviromental perception behavior of clothing consumption. The important results of this study are discussed and implications are provided.