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Journal of the Korean Home Economics Association 1996;34(3):107-121.
환경의식적 소비자행동과 환경규제방안에 대한 지지도
민현선
서울대학교 소비자·아동학과
Environmentally Conscious Consumer Behavior and Support on the Environmental Regulation
민현선
ABSTRACT
The purpose of this study was (1) to investigate the level of environmentally conscious consumer behavior and support on the environmental regulation, and (2) to identify the influencing variables and causal relationship. Data were collected from questionnares with 1050 male and female consumers who were in the age of 20∼49 and residents of 6 cities(Seoul, Pusan, Taegu, Kwangju, Taejoen, Inchon). The major findings were as follows: (1) The level of environmentally conscious behavior was relatively high and differed significantly according to sex, age, education and marital status. (2) The level of support on the environmental regulation measures, consumers' support on the company regulation measures was most strong. (4) Sex, age, marital status, environment awareness and environmentally conscious behavior had positive effects on consumers' support on the environmental regulation directly and indirectly.
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