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The Effect of Cosmetic Companies' CRM Activities on Relationship Benefits,
Relationship Commitment
and Brand Switching Reduction Intention
Seona Hwang, Sun Jin Hwang
J. Korean Home Econ. Assoc.
2011;49(7):97-109.
DOI:
https://doi.org/10.6115/khea.2011.49.7.097
Cited By 2
The Effect of
Relationship Commitment
on the Customer's Future Behavioral Intention Related to the Criteria of Evaluating Cyber Stores in Internet Shopping Malls
Ko, Eun-Kyung, Lee, Sun-Jae
J. Korean Home Econ. Assoc.
2005;43(11):153-164.
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